Course Highlights
  • Understand and apply best practices in the family business
  • Distinguish entrepreneurship and innovation models
  • Implement entrepreneurship trends in your venture
  • Carry out a transgenerational entrepreneurship project
  • Determine the components of entrepreneurship
Curriculum

2 Topics
Entrepreneurial orientation of the family business
Familiness (resources unique to a family business)

2 Topics
Introduction to innovation and entrepreneurship
Mega trends and Family Office

2 Topics
Ideation and Customer Discovery
Market Validation

2 Topics
Opportunity Recognition
Business Model

2 Topics
Story Telling- Business pitch
Foundations of Family Intrapreneurship

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TecdeMonterreyX: Fundamentals of Entrepreneurship in the Family Business

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