IIRF Online > Marketing > Search Engine Optimization > Keyword Research > SEO Strategy: Keyword Research, Audit & Link Building
SEO Strategy: Keyword Research, Audit & Link Building by Udemy
Successfully rank your website on the 1st page of Google. Select the best keywords, optimize your site and build links
Course Highlights
- Use keyword research to better profit from SEO
- Know the financial value of the keyword you target
- Be familiar with free and premium keyword research tools
- Understand the different types of keywords to choose the most profitable ones
- How to generate hundreds of keyword ideas quickly
- Generate a keyword plan for your SEO campaign
- Know which keywords you will be able to rank for
- Create and implement a full link building campaign
- Find the best back links for any website
- Analyze the competition to know how to outrank them
- Understand the what, where, when, why and how to back linking
- Develop an internal linking structure to boost rankings and improve link building efforts
- Know which free (and premium) tools can be used in the link building process
- Download examples of exact link building strategies to use in your own link building campaign
- Understand what an SEO audit is and why it is key to achieving top search engine rankings
- Understand the step-by-step process for performing an SEO audit to fully understand a website's ranking potential
- View a website how a search engine sees it
- Select the right keywords to optimize a website for
- Use a variety of on-page optimization techniques to increase search engine rankings
- Properly optimize website content for maximum SEO results
- Know a website's speed, what slows it down and how to fix it
- Understand the importance of a website set-up to convert visitors
- Set-up and use top reports from top search engine tools
- How to get web pages indexed quickly in search engines
- See how well your website is set-up to rank in search engines and track results
- Determine who your online competitors are
- See what competitors are doing and how to outperform their SEO efforts
- Determine how to outrank and outperform your competition
Skills you will learn!
Curriculum
4 Topics
Why I'm Excited About This Course and Why You Should Be Too
How to Take This Course
Join Me Here to Learn More About SEO
How to SAVE Money on Lots of Digital Marketing Tools (Free Resource)
4 Topics
What is Profitable Keyword Research?
What Can You Do With Your Keyword Research
The Benefits of Keyword Research Beyond Just Traffic
The 5 Step Keyword Research Process
4 Topics
Section 2: What To Expect Inside This Section
Signs of a Successful Keyword Research to Look For
Understanding Search Intent
3 Types of Keywords You Need to Understand
3 Topics
Section 3: What To Expect Inside This Section
Use of Keyword Research Tools
List of Keyword Research Tools (Free and Premium Options)
11 Topics
Section 4: What To Expect Inside This Section
Using What You Know (or Your Client) Knows to Start Your Keyword Research List
Breaking Down Keywords into Categories to Generate More Ideas
Quick Brainstorming Time Out
How to Quickly Find Highly Searched For Keywords
The Tool That Gives Related Searches & Terms to Help Expand Your Keyword List
How to Find Hundreds of Potential Keywords in Seconds
Using Google Keyword Planner for Long Tail Keyword Ideas
Google Keyword Planner & Landing Pages
Expanding on Keywords That Are Already Working For You
Keyword Ideas From Other Websites & Potential Competitors
5 Topics
Section 5: What To Expect Inside This Section
How Many Keywords Should I Target At One Time?
How Many Searches Should A Good Keyword Have?
Use This Free Tool to Find General Keyword Search Volume
Another Option for Finding Keyword Search Volume
8 Topics
Section 6: What To Expect Inside This Section
Why Analyze Your Keyword Competition
Understanding Page Rank and Page Authority
Free Tools to Find a Webpage's Page Rank and PA & What You're Looking For Here
What Do Backlinks Have To Do With Keyword Research?
Analyzing Backlinks to Determine How Quickly You Can Rank a Keyword (Free Tools)
Analyzing Backlinks With Premium Tools
Links to the Backlink Tools Discussed
2 Topics
So Your Keyword Research Is Complete. Now What?
Bonus: How to Determine the Monetary Value of a Keyword
5 Topics
What is an SEO Audit?
Why Conduct an SEO Audit
How Often You Should Complete an SEO Audit
How You Can Perform Your Own SEO Audit
How Long It Takes to Complete an SEO Audit
10 Topics
Overview: What We're Going to Cover
How to Track Your Findings
Sample SEO Audit Checklist - DOWNLOAD & USE
Questions to Ask Before Starting an SEO Audit
SEO Audit Questions - DOWNLOAD
A Quick Look at The Real Website We'll Be Auditing in This Course
Getting a General SEO Overview of the Site You're Auditing
How to View Your Website Like a Search Engine
Research The Domain Before You Buy It Or Start SEO (See How and Why Here)
Complete These Action Steps Before Moving on to The Next Section
20 Topics
Overview: What We're Going to Cover
What is On-Site SEO?
What Keywords Do You Want to Rank For?
Using a Keyword Density Analyzer
Titles & Descriptions
URL Structure
Quick Tip About URL Structure
Use of Canonical URLs
Correct Use of H1 & H2 Tags
Correct Use of Text Formatting
Use of Quality and Unique Content & Other Content Factors
Use of 2 Internal Linking Factors
Image Files Sizes & Tags
What Do You Think?
Broken Links
Is Your Website User-Friendly?
Page Speed for Better Rankings & Conversion
Sample Code For On-Page Optimization
How Well Do You Know On-Page Optimization?
Complete These Action Steps Before Moving on to The Next Section
11 Topics
Overview: What We're Going to Cover
Use of Website Analytic Tools
Tracking Top Analytic Reports
Using Google Webmaster Tools
Quick Tip for Ranking Website With Multiple Languages
Using Bing Webmaster Tools
XML Sitemap for Search Engines
Robots.txt
How to Create a Robots.txt File in Seconds
Are You Tracking Your Website's Rankings & Search Engine Information?
Complete These Action Steps Before Moving on to The Next Section
9 Topics
Overview: What We're Going to Cover
What is Off Page SEO?
Incoming Link Analysis
How to Use Your Link Analysis to Increase Your Rankings
Website Domain Authority
Using Your Competition Analysis to Outrank Your Competition
25+ Local Directories to Submit Your Business Website (US List)
19 Local Directories to Submit Your Business Website (UK List)
Complete These Action Steps Before Moving on to The Next Section
7 Topics
Overview: What We're Going to Cover
What is a Competition Analysis & Why Is It Important
How to Perform a SEO Competitor Analysis
Identifying Your SEO Competitors
What to Look for When Doing a Competition Analysis - The Complete List
4 More Fun Tools for Spying On Your Competition
Complete These Action Steps Before Moving on to The Next Section
3 Topics
Using a Promotional Strategy
Examples of Website Promotional Strategies
Is Your Website Mobile Friendly? Here's How to Test and Fix It
4 Topics
What to Do Once You Complete The SEO Audit & Where to Start
Full Website SEO Audit Checklist - DOWNLOAD & USE
Complete List of SEO Auditing Tools Used in This Course
Complete List of Action Steps to Complete Your Own Website's SEO Audit
3 Topics
What You'll Know (And Be Able To Do) By The End Of This Course
What Is Link Building?
Why Build Links To Your Website?
10 Topics
What We're Going to Cover
Two Questions To Ask Yourself About Every Link You Build
Ultimate Criteria For Determining The Value of a Backlink
Additional Tips for Selecting Quality Back Links
The Best Positioning Of A Link
Places To Avoid Getting Links From
International Links
5 Reasons Other Websites Will Link To You
Understand Your Back Link Profile Before Getting Started
Link Metric Cheat Sheet - DOWNLOAD & USE
8 Topics
What We're Going to Cover
When Should You Start Link Building?
How Many Backlinks Do I Need?
How Quickly Should I Build Backlinks?
How Many Back Linking Methods Should I Use?
Which Pages Should I Build Links To?
How Long Does Link Building Take?
Should I Remove Bad Back Links Pointing to My Site?
5 Topics
What We're Going to Cover
Analyzing Your Competition Before Starting Your Link Building Campaign
Back Linking Tools Worth Using
List of Top Back Linking Research Tools (Free and Premium)
Analyzing Your Back Link Profile Before Starting a Link Building Campaign
13 Topics
What We're Going to Cover
Internal Linking Structure
Easy Ways to Search For Other Link Building Opportunities In Your Space
Backlinks from Traffic Generation Sources
Promoting Content to Drive Traffic & Boost Rankings
Using Embeds for Non-Written Content
Backlinks from Reputation Management Sources
How Social Media Impacts SERP
Using Profile Links To Your Advantage
4 Easier Methods for Getting .Gov and .Edu Back Links
Using Partners to Your Advantage
The Testimonials Trick
The Power of Discount Promotion for Building Links
5 Topics
Intro: What We're Going to Cover
Web Directories
Directory Exceptions
Image Directories
Design Galleries
9 Topics
Searches to Use For Finding Relevant Websites - Download & Use
35+ Top Content Submission Sites (Broken Down By Type of Content)
Sample Embed Code
Searches to Use For Finding .Gov & .Edu Back Links
Coupon Submission Sites - General and Group Specific
Searches to Use For Local Business Opportunities
Top Web Directories Google Still Values Highly
Back Links With Image Directories
Back Links With Design Galleries
2 Topics
Wrapping Up
Let's Continue Learning Together
SEO Strategy: Keyword Research, Audit & Link Building
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