IIRF Online > Marketing > Marketing Analytics & Automation > Marketing Automation > Klaviyo Automation and Segmentation Masterclass
Klaviyo Automation and Segmentation Masterclass by Udemy
Learn advanced ecommerce email automation techniques using Klaviyo
Course Highlights
- Strategies and tactics for growing your business using email segmentation and automation
- How to create targeted segments that increase audience engagement
- How to create advanced automated email flows that drive more sales
- Integrating klaviyo with facebook marketing campaigns
Skills you will learn!
Curriculum
3 Topics
Why Klaviyo?
Connecting Klaviyo to your Ecommerce Store
Basic Setting in Klaviyo
8 Topics
Lists vs segments
Creating Lists
Creating Sign Up forms for Lists
Integrating a 3rd Party Opt-In with Klaviyo
Introduction to Segmentation
Segmentation Planning
Creating Segments
Creating and Using Custom Properties
6 Topics
Creating Campaigns and Emails
The Resend Trick
Using Dynamic Product Feeds
Using Dynamic Coupon Codes
Writing Effective Subject Lines
A/B Testing
4 Topics
Calculating Customer Lifetime Value
Calculating the Value of a Subscriber
Integrating Klaviyo with Facebook
Creating Facebook Campaigns from Klaviyo Segments
7 Topics
Welcome Flow
First Purchase Flow
Abandoned Cart Flow
VIP Customer Flow
Birthday Flow
Back-In-stock Flow
Updating Shopify Notification Emails
2 Topics
SoYoung Promotion Case Study
Additional Resources
Klaviyo Automation and Segmentation Masterclass
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