Course Highlights
  • Most Focused Udemy Course on Fundraising for Startups from Venture Capital
  • Understand how venture capital firms evaluate business, finance, and startup strategies to inform their investment decisions.
  • Master the art of approaching and emailing venture capital and angel investors effectively.
  • Learn proven strategies to identify and attract the right investors for your startup fundraising.
  • Develop persuasive business presentations and pitch decks that captivate investors and secure funding.
  • Create an integrated business and financial plan that effectively communicates your strategy and funding requirements.
  • Gain essential skills to manage the fundraising process and navigate investor interactions with confidence.
  • Dive deep into venture capital term sheets, gaining insights on understanding and negotiating favorable terms.
  • Explore the potential of equity crowdfunding and learn from successful startup CEOs who have raised funds through this avenue.
  • Assess whether venture capital finance is suitable for your business, while understanding equity and non-equity financing options.
  • Identify common reasons why startups fail and equip yourself with strategies to avoid pitfalls and increase your chances of success.
  • Enroll in our Masterclass to acquire these skills and secure the funding you need to grow your business.
Curriculum

1 Topic
Welcome to this Course on Capital Raising for Entrepreneurs

5 Topics
What types of investors are out there?
What is the difference between Venture Capital and Private Equity?
What stage is your business at?
How Much Money Should You Raise?
What is the Difference between a Pre Money and Post Money Valuation

4 Topics
Is Venture Capital Right For Your Business? Section Introduction
Look before you leap! Setting the Agenda
Key Questions For You The Entrepreneur
Lets Take A Look At Your Proposed Business

7 Topics
Startup Essentials - Markets
Startup Essentials - Profits
Startup Essentials - Business Plan
Startup Essentials - Capital
Startup Essentials - Value
Startup Essentials - Investors
Section Text Summary PDF for Download

3 Topics
What Are Your Equity And Non Equity Financing Options? Section Intro
What Are Your Financing Options
Equity Finance Options

4 Topics
Do You Really Understand Venture Capitalists?
Do You Match Their Criteria?
Four Key Questions to Ask?
Understanding the Investment Process

4 Topics
The Pros and Cons of Venture Capital Investment: Section Intro
What Are The Benefits Of A Partnership With A Venture Capitalist?
When NOT To Raise Money From a VC
So What Factors Should Founders Be Considering?

3 Topics
Investment Stages Explained Section Intro
Seed Series A and Later Stages
Pre-IPO Buyout Buy and Build Trade Sale Secondary Buyouts

11 Topics
Introduction: Understanding Your VCs; A Case Study
What Type Of Investor Are You Talking To?
A Detailed Breakdown of Different Types of Private Equity Funds
What is their Ideal Investment Size?
What Stage Do They Invest At?
Stage of Business Financing from a VC Perspective
How Can You Define Venture Capitalists' Sector Interest?
What Part Does Geography Play?
What is meant by Style and Structure?
What is meant by Key Investment Criteria?
Section Summary: Do You Understand VCs?

16 Topics
Thinking Like a VC - How to Evaluate Deals Like a VC
What Factors are important to VCs?
In Case You Were Wondering NASDAQ Guide to Initial Listing
Considering Valuation from the VC Perspective
How do Investors value a Startup?
How do Investors Value a Series A Investment?
How do VCs look at your Market?
What do VCs think about your Product or Service?
How do VCs evaluate You and your Management Team?
Why is Exit Strategy important to VCs?
Why are Barriers to Entry important?
How do VCs consider your Competition?
What Financial Information is important to VCs?
What is the typical VC Decision Making Process?
Seed Stage VC's Decision Tree
Project: Evaluate Your Own Startup

8 Topics
36 Questions to Ask a VC Overview
36 Questions to Ask a VC Part 1 - Fund Profile
36 Questions to Ask a VC Part 2 - Investment Style
36 Questions to Ask a VC Part 3 - Deal Flow
36 Questions to Ask a VC Part 4 - Process
36 Questions to Ask a VC Part 5 - Structure
36 Questions to Ask a VC Part 6 - Value Added
Key Questions That You Can Expect a VC to Ask You

7 Topics
How to Attract and Engage Investors Section Intro
How Venture Capitalists Make Money
How Angel Investors Make Money
Additional Benefits from Venture Capital
What does an Investor Look for?
How Can You Identify Relevant Venture Capital Investors?
How to get yourself on Investors' Radar?

4 Topics
How to Write an Introductory Email to an Investor
The Power of Forwardable Emails
How NOT to email investors
How to Find an Investors Email Address (if you don't have it)

4 Topics
The Investment Process Section Intro
Investment Process - First Meeting
Investment Process - Pre-Term Sheet (4 Weeks)
Investment Process - Post Term Sheet (2-4 Months)

8 Topics
How to Deliver a 60 Second Pitch
The Sixteen Magic Words Investors Want to Hear from You
How to Write a One Pager for a VC
Top Tips on Preparing to Pitch Investors
How to prepare a Pitch Deck for an Investor
How to Prepare a Business Plan and Executive Summary
How to Prepare a Financing Strategy
Key Elements of the Financial Plan

11 Topics
Startup Fundraising - Getting Started
19 Reasons VCs May Say No
Communicating Your Vision
The Business Plan; Overview and Communication
Business Plan Core Contents
The Financial Plan
Pitching Your Business
The Pitching Process and Investor Returns
Pitching Dos and Don'ts
Post Mortems
What are Investors looking for?

12 Topics
What do Investors Want?
Bonus: Keys to a Successful VC Pitch
Outline Presentation Checklist
What is TAM SAM and SOM and why are they important?
AIDA - Why Pitching VCs is Like Buying a Car!
Selling Your Pitch
Pitching to Win!
How to Run the Meeting
Outline Management Presentation
Defending Your Plan
ACTIVITY: Create Your Own Presentation
How to Pitch VCs with no BS

8 Topics
Can You Find Me The Right Investor? An Overview of the Process
How do Venture Capitalists Source Deals?
How to find Angel Investors
How to Find Venture Capital Investors
BONUS: How to Find a Venture Capital Investor for Your Tech Company
Funding Portal Website
What Happens Next? The Investment Process
How to Manage The Investment Process

7 Topics
Why Do Startups Fail?
Why Do Startups Fail? Strategic Pre-Investment Issues
Why Do Startups Fail? Post Investment External Issues
Why Do Startups Fail? Internal Operational Issues
Why Do Startups Fail? Key Management Issues
Why Do Startups Fail? Financial Issues
Why Do Startups Fail - Summary

15 Topics
What is a Term Sheet Part 1
What is a Term Sheet Part 2
Key Concepts in Term Sheets
What is a Term Sheet Trying to Achieve?
The Three Types of Investment
26 Key Components in VC Term Sheets 1 -5
Term Sheet Deal Terms - Overview
26 Key Components in VC Term Sheets 6 - 10
26 Key Components in VC Term Sheets 11 - 15
26 Key Components in VC Term Sheets 16 - 20
26 Key Components in VC Term Sheets 21 - 26
Negotiating Term Sheets: Entrepreneurs Perspective
Negotiating Term Sheets: VC Perspective
Negotiating Term Sheets: Mutual Issues of Concern
US Style VC Term Sheet Example

14 Topics
BONUS: Focus on Venture Capital Liquidation Preferences
Liquidation Preferences - Critical to your Success
Liquidation Preferences: Why are they important?
What are liquidation preferences?
The Difference between Ordinary Shares and Preferred Shares
UK SEIS and EIS Schemes and Liquidation Preferences
Types of Liquidation Preferences
Rights of Conversion to Common Stock
What are Dead Zones and Why are they important?
Seniority in Future Financing Rounds
How Can Liquidation Preferences affect your returns?
Liquidation Preferences - EXERCISE
Should You Offer Liquidation Preferences to Investors
Liquidation Preferences Summary

3 Topics
How To Choose the Right VC
How To Choose the Right VC
How To Choose the Right VC Part 2

14 Topics
BONUS MINI COURSE: Why This Course Is Important To You And What We Are Going To
Introduction to the State of the Venture Capital Market
What Can We Say About Valuations
How Do You Select VCs
What Are VCs Looking For
How Much Money Should I Try To Raise?
How Long Does The Investment Process Take?
When Is Debt Suitable For A Growing Business?
How Should A Founder Think About The Mix Of Debt And Equity?
What Documentation Do You Need?
How Should A Founder Sell To An Investor?
What Is The Deal Process From Signed Term Sheet To Cash In The Bank
Activity The Class Project for this Course is an Investor Readiness Audit based
BONUS MINI COURSE SUMMARY AND WRAP UP

3 Topics
What is Crowdfunding?
The Advantages of Equity Crowdfunding for the Investor
The Disadvantages of Crowdfunding for the Investor

17 Topics
Introduction to How to Evaluate A Crowdfunding Opportunity
The Key Data You Need To Know For Any Opportunity
Evaluating the Business Summary
Evaluating the Financial Summary
Lets take a look now at Management Skills
Management Experience is important as well...
You must take a look at the Management's Commitment!
Lets consider the Product now and start with the Market...
So how unique is this product?
What is the Competition like?
Does the Product have (all important) traction?
How profitable is the product and therefore the investment?
Lets take a look at the most critical factor Cash Flow!
Finally lets see what this all means for your Investment Returns
Discover how you can turn this information into a Methodology!
Lets Summarise this Section with the 10 Most Important Factors
Lecture Notes PDF Downloadable Resource

12 Topics
Introduction
Why did you go for Equity Crowdfunding?
What did you do early on to ensure success?
How did you go about lining up your 25%
Did you set about trying to collect email addresses?
Lets have the Investor Conversation
Are there any mistakes looking back you may have made?
So what is it like by the end of week three?
How does Crowdcube get the money to you?
Are there any other tools you used that you can recommend?
Bonus: Discussion about Campaign Videos
Bonus: Detailed Notes on this Section to Download - PDF Attached

4 Topics
So you want to work in Venture Capital?
The Roles of Executives in Venture Capital Firms
What skills do you need to work in Venture Capital
How to get a job in Venture Capital

1 Topic
Course Summary and Wrap Up

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Investment Banking and Finance: Venture Capital Fundraising

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