Google Ads for Beginners by Udemy
Learn how to effectively use Google Ads to reach more customers online and grow your business.
Course Highlights
- Fundamentals of AdWords
- Campaign Targeting
- Managing Budgets and Bids
- Creating Successful Ads
- Keyword Research
- Competitive Research
- Research Tools
- Optimization Strategies
- *Bonus* Intro into Advanced AdWords (Display & Remarketing)
Skills you will learn!
Curriculum
6 Topics
AdWords Intro
Ad Rank
Landing Pages
Walk Through: Landing Page Examples
Campaign & Ad Group Fundamentals
Section 1: Links & Further Reading
16 Topics
Location Targeting
Walk Through: Location Targeting
Walk Through: Location Groups
Language Targeting
Walk Through: Language Targeting
Walk Through: Budget
Walk Through: Bidding
Walk Through: Start/End Date
Walk Through: Audiences
Ad Extensions
Walk Through: Sitelinks
Walk Through: Call Outs
Walk Through: Call Extensions
Walk Through: Additional Settings
Walk Through: Adding Conversion Tracking
Section 2: Links & Further Reading
9 Topics
Creating & Writing Ads
Walk Through: Creating Ad Groups
Walk Through: Creating and Writing Ads
Adding Keywords
Keyword Match Types
Walk Through: Adding Negative Keywords
Dynamic Keyword Insertion
Walk Through: Dynamic Keyword Insertion
Section 3: Links & Further Reading
5 Topics
Walk Through: Competitive Research
Google Keyword Planner
Walk Through: Using Google Analytics for Keyword Research
Better Keyword Research
Section 4: Links & Further Reading
6 Topics
Optimization Overview
Optimizing Campaign Settings
Optimizing Through A/B Testing
Optimizing with Ad Extensions
Optimizing Click Through Rates
Optimizing with Negative Keywords
5 Topics
Intro into Display Campaigns
Walk Through: Display Campaigns
Intro into Remarketing
Walk Through: Remarketing
Section 5: Links & Further Reading
2 Topics
The Wrap-up
Free AdWords eBook
Google Ads for Beginners
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