IIRF Online > Marketing > Social Media Marketing > Facebook Marketing > Facebook Marketing: Organic Reach and Paid Advertising
Facebook Marketing: Organic Reach and Paid Advertising by Futurelearn
Learn the essential knowledge, skills, tactics, and strategies for effective free and paid Facebook marketing.
Course Highlights
- Describe Facebook usage rates worldwide and in Australia
- Identify the important features of Facebook
- Explain how the Facebook algorithm works
- Describe the benefits of advertising on Facebook
- Identify the three key advertising platforms on Facebook and describe their functionality
- Describe the features and placements of Facebook Ads
- Describe the five buyer stages
- Explain the Facebook Ads structure
- Produce a strategy template
Skills you will learn!
Curriculum
5 Topics
The Facebook Landscape
Core Features
Cracking the Facebook Algorithm
Pages Groups Events
Organic (free) Tactics
5 Topics
Facebook Platforms
Facebook Advertising Tactics
Benefits of Facebook Advertising
Paid Advertising Strategy
Understanding Buyer Stages
Facebook Marketing: Organic Reach and Paid Advertising
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