Curriculum

3 Topics
0.1 Introduction to the Professors and Wharton
0.2 What Is Entrepreneurship?
0.3 Can You Teach Entrepreneurship?

12 Topics
1.1 Course Introduction
1.2 Profile of the Entrepreneur
1.3 Entrepreneurship in Established Firms
1.4 Venture Creation's Role in Society
1.5 Types of Enterprises
1.6 Technology Entrepreneurship
1.7 Impact Entrepreneurship
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff Founder Wealthfront Co-founder Benchmark Capital
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills EVP Chief Administrator Officer Viacom
PDFs of Lecture Slides
Audio Interviews with the Founders of Terrafugia and Wanderu
Module 1: Introduction to Entrepreneurship Quiz

10 Topics
2.1 Opportunities and Uncertainty
2.2 Push and Pull and the Sources of Innovation
2.3 Customers as Sources of Opportunities
2.4 Importance of the Idea (VIDE Model)
2.5 Assessing Opportunities
2.6 The Tournament Approach
(Optional) From Idea to Opportunity: Interview with Amy Errett
PDFs of Lecture Slides
Audio Interviews with Founders of TemperPack and Of Mercer
Module 2: Opportunity Analysis Quiz

11 Topics
3.1 Defining the Focal Market
3.2 Understanding User Needs
3.3 Competitive Analysis
3.4 Generating Ideas with Individuals and Groups
3.5 Planning: Assumptions
3.6 Planning: Discovery Driven Planning
3.7 Planning: Discovery Driven Planning Worksheet
(Optional) Talent Management and Development: Interview with Jackie Reses
PDFs of Lecture Slides and Better Desk Spreadsheet
Audio Interview with Founders of Minibar and Relay Rides
Module 3: Markets Need Finding and Plannning Quiz

11 Topics
4.1 The Elevator Pitch
4.2 Testing your Idea: Customer Interviews
4.3 Testing your Idea: Surveys
4.4 Creating a Prototype: Physical Goods
4.5 Creating a Prototype: Software
4.6 Creating a Prototype: Services
4.7 Summary and What's Ahead
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics
PDF's of Lecture Slides
Audio Interview with Founders of Caviar
Module 4: Pitching Testing and Prototype Quiz

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Entrepreneurship 1: Developing the Opportunity

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