Complete Guide to Content Marketing by upGrad
In this course, you will learn about content marketing and how businesses can create, curate and publish effective content.
Skills you will learn!
Curriculum
4 Topics
Introduction Content Marketing
What is Content Marketing? Why do We Need It?
Content Marketing Over the Years
Content Marketing vs Advertising
7 Topics
Steps in a content marketing plan
Budget allocation and resource allocation
Understanding your target audience
Buyer persona & user persona
Content audit & competitor analysis
Content channels
Content types
3 Topics
Mapping content formats to the consumer funnel
Content themes
7A framework
4 Topics
Content engagement metrics
Content revision and improvement
Tools for measuring effectiveness
Measuring the ROI
Complete Guide to Content Marketing
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