Course Highlights
  • Evaluate the characteristics of successful businesses
  • Develop your own business ideas through building an understanding of different industries
  • Compare sources of finance to assess their suitability for different situations
  • Discuss the suitability of the different methods of international expansion for your own business idea
Curriculum

5 Topics
Introduction
Characteristics of Successful Business
Introduction to Business Planning
Coming up with a Business Idea
Weekly Wrap Up

5 Topics
Introduction
Conducting a Situation Audit (SWOT)
Understanding the Competitive Environment
Understanding the Macro Environment
Weekly Wrap Up

5 Topics
Welcome to Week 3
The Different Types of Organisation
Funding a Business
Financial Reporting
Weekly Wrap Up

6 Topics
Introduction
Modes of International Expansion - Importing and Exporting
Modes of International Expansion - Franchising and Licensing
Modes of International Expansion - Strategic Alliances and Joint Ventures
Modes of International expansion- WOFS
Weekly Wrap-Up

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Business Planning to Grow Successful Companies

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