IIRF Online > Marketing > Content Marketing > Blogging > Blogging Masterclass: How To Build A Successful Blog
Blogging Masterclass: How To Build A Successful Blog by Udemy
Build a successful blog using these proven blogging strategies for content, promotion, list building, and monetization
Course Highlights
- Build a successful blog from scratch, or take your existing blog to the next level
- Develop the mindset of a successful blogger
- Discover a blogging niche that is both profitable and interesting
- Build a beautiful website using WordPress
- Develop a system to plan new content, and never run out of ideas again
- Understand the importance of effective writing and how to become a better writer
- Become familiar with some of the most effective types of blog content
- Generate an endless stream of fresh content by repurposing what you've already created
- Optimize your website for search engines to drive a consistent stream of free traffic
- Get your content in front of people using a variety of free promotion strategies
- Grow an email list that allows you to generate traffic and revenue on demand
- Build a profitable business around your content and turn your blog into a revenue-generating asset
Skills you will learn!
Curriculum
2 Topics
Welcome To The Course!
How To Use This Course
3 Topics
The Mindset Of A Successful Blogger
Content Strategy & How To Find Your Perfect Niche
Naming & Branding Your Blog
13 Topics
Why You Should Use WordPress For Your Blog
What You'll Need To Build A WordPress Site
How To Set Up WordPress In 5 Minutes Or Less
Alternative WordPress Instructions
Exploring The WordPress Dashboard
WordPress Posts & Pages
The WordPress Post Editor
Customizing Your WordPress Profile
Finding & Installing A WordPress Theme
How To Customize Your Theme
WordPress Plugins
Security & Backups
Analytics & Data
7 Topics
Why You Need A Reliable Ideation System
Creation Begins With Consumption
Conducting A Brain Dump
The #1 Tool For Content Research
Questions Straight From Your Target Audience
Eavesdropping On Niche Communities
How Your Existing Audience And Content Can Help You Generate New Ideas
6 Topics
The Importance Of Effective Writing
How To Write Irresistible Headlines
Matching Your Audience's Tone & Vocabulary
Creating Focused Content
How Grammatical Errors Can Cripple Your Efforts
How To Become A Better Writer
13 Topics
Exploring Various Types Of Content
How To Create Epic List Content
Teaching Your Audience With Guides & Tutorials
Two Approaches To Q&A Content
Interviews & Profiles
Where A List Meets An Interview
How To Write Valuable Reviews & Comparisons
Working News Into Your Content Strategy
Creating Valuable Roundups & Resource Lists
Thought Opinion And Controversy
Statistics & Original Research
Presenting Complex Data For Visual Learners
How To Write A Case Study That Turns Readers Into Customers
3 Topics
Alternative Content Formats
How To Generate An Infinite Stream Of Fresh Content
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
12 Topics
A Brief Introduction To SEO
Understanding Search Engines
Basic Site Setup For SEO
The Best SEO Plugin For WordPress
Optimizing Your Page Titles
Optimizing Your Meta Descriptions
Themes & Template Settings
Analyzing Your Content
How To Choose The Right Keywords And Create High-Ranking Content On Any Topic
Does Keyword Density Matter?
Internal Links
Image Optimization
9 Topics
Why Content Promotion Is Crucial
Strategic Collaboration
The Formula For A Perfect Guest Post Pitch
A Simple Way To Get Leading Influencers To Share Your Content
Teasing Your Content On Social Media
How To Get Your Content Featured In Popular Resource Lists
Don't Neglect This Free Source Of On-Demand Traffic
How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
The Most Effective Way To Skyrocket Your Audience Overnight
9 Topics
Why Growing An Email List Should Be Your #1 Priority
Choosing An Email Marketing Service
Incentivizing The Opt-In: 17 Lead Magnet Ideas
Where To Place Opt-In Forms On Your Website
High-Profile Opt-In Forms
How To Turn Commenters Into Subscribers
A Counterintuitive Strategy To Increase Your Conversion Rate
Leveraging Social Proof To Grow Your Email List
Nurturing Your List: The Key To Building Lasting Relationships
6 Topics
How To Turn Your Blog Into A Business
The Most Common Way To Monetize A Blog (And Why I Don't Recommend It)
The Best Way To Monetize A Blog Without A Product Of Your Own
Creating & Selling Your Own Products On Your Blog
How To Generate Long-Term Recurring Subscription Revenue
Using Your Blog To Market Your Services
2 Topics
The Next Steps
Bonus: Tools & Exclusive Discounts!
Blogging Masterclass: How To Build A Successful Blog
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