Course Highlights
  • A clear understanding of the principles and benefits of good UX and how to apply it to your website
  • A strategy for making sure you know what people need from your website, and what you or your client needs from it in order to succeed
  • The confidence to know what information should be included in your website, and how to design it to increase conversions
  • The ability to code a variety of websites with HTML, CSS, WordPress, and other tools
Curriculum

3 Topics
Welcome: Get Ready to Define Design and Code!
Download the BONUS 30-page Course Guidebook
Introduction to UX

7 Topics
Why Are We Doing This?
Three Crucial Questions (You Must Ask)
What's Worth Doing?
What Are We Creating?
What Value Does It Provide?
SNACK BREAK: Who Are Your Users?
Exercise: Determining Value & Strategic Opportunity

15 Topics
It's Not Just About Users: The UX Value Loop
Business Stakeholder Research
Identifying Business Goals
SNACK BREAK: What Are Your (or Your Client's) Business Goals?
User Research: Putting People First
Identifying User Needs
Decision Paths: Connecting User Needs with Strategy
Exercise: Create a Decision Path
Introduction to Requirements
Generating Meaningful Requirements
Three Kinds of Requirements
Documenting Requirements
Determining Project Scope
Controlling Scope Creep
Exercise: Smart Project Scoping

10 Topics
Planning for User Testing
Creating a Test Plan: Who Are We Testing For?
Prioritizing Device and Browser Support
What to Test: Functionality
What to Test: Usability
What to Test: Errors and Exceptions
What to Test: Compatibility
What to Test: Performance
What to Test: Security
Definition Takeaways: Things to Remember

11 Topics
Information Architecture: Organizing Content and Flow
What IS Information Architecture (IA)?
Content Strategy: Identifying Organizing and Delivering
Determining Content Requirements
Exercise: Identifying Content Workflows
My Tips for Successful Information IA Modeling
Creating and Prioritizing IA
Content Labeling
File Naming
Grouping and Classifying Content
Exercise: Determining Information Priority

11 Topics
Exercise: Turning Information Priority into an IA Model
IA Models: Which One's Right for My Site?
Hierarchical Tree IA Model
Nested List IA Model
Hub and Spoke IA Model
Bento Box IA Model
Filtered View IA Model
Combining IA Models
Tools for Creating IA Models
Socializing and Validating Your IA Model
SNACK BREAK: Create an IA Model for Your Website

15 Topics
Navigation Design
Primary and Secondary Navigation
Global and Local Navigation
Navigation for Different User Types
Validating Your Navigation Scheme
Exercise: Determining Key Navigation Paths
Wireframing 101
What a Wireframe ISN'T
What a Wireframe IS
My Tips for Creating Successful Wireframe Prototypes
Creating Wireframes: Tools of the Trade
SNACK BREAK: Try Creating a Basic Wireframe on Your Own
Exercise: Creating a B2B Wireframe with Axure RP Pro
Socializing and Validating Wireframes
Information Architecture Takeaways: Things to Remember

8 Topics
"What's It Gonna Look Like?" An Introduction to Design
Defining Appropriate User Interface (UI) Design
How Definition and IA Inform UI Design
Timeless UI Design Principles Part 01
Timeless UI Design Principles Part 02
Timeless UI Design Principles Part 03
Timeless UI Design Principles Part 04
SNACK BREAK: Identify Design Principles in an Existing UI

14 Topics
My Tips for Solving Visual Problems
Organizing Visual Information - Part 01
Organizing Visual Information - Part 02
Designing Appropriate Visual Hierarchy
Designing for Audience Expectation
Designing for Interaction
Exercise: Create a UI Design for a B2B Website
Exercise: Create a UI Design Layout for a WordPress Blog - Part 01
Exercise: Create a UI Design Layout for a WordPress Blog - Part 02
Exercise: Create a UI Design Layout for a WordPress Blog - Part 03
Exercise: Create a UI Design Layout for a WordPress Blog - Part 04
Exercise: Create a UI Design Layout for an Ecommerce Website
SNACK BREAK: Evaluate Your UI Design
Design Takeaways: Things to Remember

35 Topics
Development: Coding Customizing and Configuring
Dreaming in Code: You've Got the Power!
Hosting & Domain Considerations
File Structure and FTP: Organizing & Uploading
Basic HTML Structure: Building a Solid Foundation
Tags Elements and Attributes: Describing HTML Content
What's In a Name? Titles and Headings
Formatting Paragraphs: Creating and Styling Text Content
Organizing Your Code: Using Indentation and Comments
Creating Your First Web Page: Applying What You've Learned
Content Elements – Hyperlinks: Getting from Here to There
Content Elements – Unordered and Ordered Lists: Creating and Formatting
Content Elements – Images: Adding Images and Defining Attributes
Content Elements – Audio and Video: Adding Media to Your Web Page
Font Styling: Defining Style Color and Size
Exercise: Adding Images Unordered Lists and Hyperlinks
CSS – Content Styling: Adding Good Skin to Good Bones
CSS – Inline Internal or External? Getting Smart
CSS – Inheritance: Sharing Attributes Efficiently
CSS – Background Color and Image: Creating Background Effects
CSS – Font Color and Weight: Giving Text Impact and Emphasis
CSS – Classes and Spans: Getting Specific with Styling
CSS – Working with Divs: Dividing and Conquering with Classes and IDs
CSS – Link Styling: Using Text Decoration
Exercise – Creating a Navigation Menu: Leveraging CSS for Wayfinding
Basic Table Structure: Organizing Content
Styling Tables with CSS: Enhancing Communication and Readability
Margins and Padding: Establishing Purposeful Negative Space
Display and Positioning: What Where and How
The Box Model: The Parts and the Whole
Float and Clear: Controlling Visual Flow
Nested Layouts: Using Divs for Precision and Flexibility
Forms: Creating Good Input (and Output)
Creating Forms: Grouping Form Data
Styling Forms with CSS: Creating Consistency and Usability

5 Topics
Exercise: Create Your B2B Website Header
Exercise: Create Your B2B Website Content
Exercise: Create Your B2B Website Footer
Exercise: Create Your B2B Web Page: Putting It All Together
Browser Testing: Tips and Tools

23 Topics
Installing WordPress Automatically: Using Your Hosting Provider's CPanel
Installing WordPress Manually: Using an FTP Client
The WordPress Dashboard: A Quick Tour of Features and Functions
Posts vs. Pages: Creating Content in WordPress
Categories: Organizing WordPress Content
Tags: Adding Context To Your Posts
Comments: Connecting and Managing Conversations
Formatting Text: Using the WordPress Text Editor
Adding Hyperlinks: Creating and Managing Links in WordPress
Adding Images: Inserting and Managing Images in WordPress
Adding Video: Inserting and Managing Video in WordPress
Working with Plugins: Extending WordPress Features and Functions
Exercise: Adding a Contact Form Plugin
Using Widgets: Enhancing Your WordPress Layout
Exercise: Adding a Widget
Choosing a WordPress Theme: Finding Evaluating and Installing
Customizing Your Theme: Structure Content and Appearance
Creating Custom Menus: Replacing Theme Menus
Using the Code Editor: Modifying Your WordPress Theme
WordPress Settings: General Reading Writing and Permalinks
Users and Roles: Assigning WordPress Access and Privileges
WordPress Backup: Backing Up Your Blog and Database
Updating WordPress: Automatic and Manual Updates

4 Topics
Exercise: Customizing Your Theme Header Part 01
Exercise: Customizing Your Theme Header Part 02
Exercise: Customizing Your Page Content
Exercise: Customizing Your Footer

18 Topics
Installing WooCommerce
Basic Settings: Getting Started with WooCommerce
Product Settings: Configuring Products in WooCommerce
Tax Settings: Configuring Sales Tax in WooCommerce
Checkout Settings: Configuring Checkout Options in WooCommerce
Shipping Settings: Configuring Shipping in WooCommerce
Account Settings: Configuring Customer Accounts in WooCommerce
Product Categories: Adding Product Categories in WooCommerce
Adding Simple Products in WooCommerce
Adding Variable Products in WooCommerce
Adding Virtual and Downloadable Products in WooCommerce
Adding Linked and Related Products in WooCommerce
Creating Coupons: Configuring Special Offers in WooCommerce
Customizing Email: Email Messaging Customization in WooCommerce
Managing Orders with WooCommerce
Managing Inventory with WooCommerce
Reporting: Sales Reporting in WooCommerce
Configuring Product Category Navigation in WooCommerce

5 Topics
Exercise: Creating Your Storefront Home Page Part 01
Exercise: Creating Your Storefront Home Page Part 02
Exercise: Creating Your Storefront Home Page Part 03
Exercise: Creating Your Storefront Home Page Part 04
Exercise: Creating Your Category Landing Page

3 Topics
Prepare to Launch! Approval Testing Bugs and Beyond
Pre-Launch Checklist: What to Do Before You Launch
Bonus: Convincing Clients/Stakeholders to Include UX in Requirements Work

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