IIRF Online > Marketing > Marketing Fundamentals > Event Planning > Successful Events: Event Planning, Marketing & Management
Successful Events: Event Planning, Marketing & Management by Udemy
Create a single successful event or event-series with effective event promotion, planning, management, and monetization
Course Highlights
- Create a successful event series with a growing attendance
- Monetize events in a most effective ways and get your attendees to maximize their spending
- Get publicity and press coverage for your events
- Get personalized help from the instructor if you have specific questions
- Learn to use social media and SEO to promote your events
- Use events to promote any business, even if your business isn't directly an event-oriented business
- Get clients from events and make money from events
- Avoid liability protection and whether you should get insurance
- Learn how to hire staff
- Join office hours with the instructor and get your questions answered by an expert in a conversation
Skills you will learn!
Curriculum
2 Topics
Welcome what to expect and how to take the course
Elements of a successful event series & your first exercise
4 Topics
Creating an eye-catching event headline that will grab attention
Writing a compelling event description
SEO for your event page
Event title quiz
6 Topics
Section introduction - leveraging large websites to get many event attendees
New: How to find good event websites for promotion
Eventbrite and Meetup
Walkthrough of posting your event on Eventbrite and Facebook
Getting a big audience from existing groups on your first week
Attend other events see how they manage & network
1 Topic
Repurposing your event content and doing content marketing with it
1 Topic
If you are an event planner like party planner or wedding planner
4 Topics
Pre-event social media & email buildup checklist (also how to grow email list)
Collecting email addresses and social media contact from attendees
Facebook group idea
Should you blog to promote events and how to get free content
3 Topics
During event social media marketing and spreading the sharing
During event: Making people feel more welcome and promoting future events
Post-event social media marketing
3 Topics
How to get publicity by finding and attracting influencers to your attendance
Resources and websites to get event publicity
How to find journalists who cover events in your area
5 Topics
Getting staff for your event as part of your event management
Pitching event sponsors
How to find contacts at companies that you can ask to sponsor your events
Getting an event venue as part of your event management and event planning
Prizes and raffles
4 Topics
Types of event vendors
How to research vendors to make sure you hire the best
Vendor negotiation tactics to get a better price
Vendor negotiation continued
4 Topics
Types of insurance and when each is appropriate
Researching event insurance companies
Event waivers
How to get your waiver created
1 Topic
Business registration for events introduction
1 Topic
Event management checklist recapping much of the material covered in the course
1 Topic
Ways to generate revenue from your events
2 Topics
NEW! How to help your website's SEO and link-building with events
How to get citations and brand mentions to help your Google search ranking early
6 Topics
What you can accomplish with events
One time event vs. event series
If event series how often should the events occur?
Should you have speakers or guests? Or should it be just you?
Planning for event quality
Planning for financial sustainability of the event series
1 Topic
Event merchandise and branding strategy taken to the next level
3 Topics
Getting extra sharing and engagement with Facebook events
Example of how event listings get promoted
Example of how to set up the event on Facebook
29 Topics
Explaining the examples in the coming videos
Note: What to do if you don't have a Facebook page
Explaining the Facebook Business Suite and the Facebook Business Manager
Setting up your Facebook business accounts and logging in
Setting up 2-factor authentication for security - now required by Facebook
Customizing your Facebook Business Suite dashboard
The Facebook ad library for spying on successful competitor ads
Options for creating your video ad
Starting to use and explore your Facebook Business Suite and pages
Organizing Facebook business accounts and pages
Setting up your Facebook ad account and connecting it to a page
Nuances of running ads for no profit and how it compares to free strategies
Three different ad strategies for running ads to content
Creating your Facebook Pixel (now called data set) and connecting to website
Setting up Facebook custom audiences
Our ad strategy and setting up our first ad - part 1
Creating an ad campaign part 2 starting to create our ad set
Creating an ad campaign 3 finishing the ad set and targeting
Campaign setup part 4 - finishing up the ad creative
The option to boost posts with an ad for a specific post
Setting up Facebook Pixel for a Shopify store and connecting to Shopify
Possible pitfall of using the Ad Manager with the wrong ad account
Creating WaveIfYouLike custom conversions
Creating a Facebook ad campaign custom events custom audiences and A/B tests
Creating retargeting ads for Ecommerce products
Connecting your Instagram account to also run Instagram ads through Facebook ads
Ad creation and optimization checklist to stay on track
Creative strategy for custom audiences
Retargeting ads quiz
7 Topics
Facebook page for events - section introduction
Creating a new Facebook business page so we can use it to run ads
Page permissions and details
Page banner size
Setting up the profile and brand image
How to set up your Facebook page screen name
Facebook page call to action button and About section
2 Topics
What technology to use to create your website and should you do it yourself?
Finding a good domain name
2 Topics
Course certificate: How to get it if you need it
We are nearing the end of the course
Successful Events: Event Planning, Marketing & Management
Thank You!
Your review has been submitted successfully.