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MBA in a Box: Business Lessons from a CEO by Udemy
A Complete MBA Training: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation
Course Highlights
- Receive an 'MBA in a Box' certificate of completion
- Acquire the same business acumen as MBA graduates
- How to start a company from scratch
- Understand how a business functions and what makes a company successful
- Get promoted and be ready for a managerial role
- Transition into a career requiring solid business knowledge
- Be able to perform an industry analysis
- Understand what the critical success factors in an industry are
- Carry out SWOT analysis
- Use Michael Porter's Five Forces model
- Apply Game theory in real-life business situations
- Understand what a competitive advantage is and how to acquire it
- Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
- Apply best practices when managing people
- Understand how to recruit, select, onboard, develop, and motivate employees
- Carry out effective marketing research
- Perform market segmentation
- Select the right target client group
- Set up the 4 Ps of Marketing in a coherent way
- Calculate Customer-Lifetime-Value
- Understand financials
- Be able to read and prepare the three financial statements - P&L, Balance Sheet, and Cash Flow
- Perform financial statement analysis
- Calculate cash flows
- Become a master negotiator
- Enlarge the pie for all negotiating parties
- Have experience and be aware of different negotiating tactics
- Expand the pie for all negotiating parties
Skills you will learn!
Curriculum
4 Topics
The role of strategy and what makes a strategy successful
The difference between corporate and business strategy
The importance of the Mission; Vision; Goals and Values statements
Strategy - An Introduction
7 Topics
The four stages of the industry life cycle mode - An Introduction
The strategic importance of the industry life cycle model
The Introduction stage - A new industry is born
The Growth stage - An industry in its expansion phase
The Maturity stage - An industry at its peak
The Decline stage - An obsolete industry
Strategy - The industry life cycle model
8 Topics
Michael Porter's Five Forces model
The threat of new entrants
The threat of substitute products
The intensity of current competition
The bargaining power of suppliers
The bargaining power of clients
Porter's Five Forces framework applied in practice
The Five Forces model
5 Topics
An introduction to Game Theory
Zero-sum games - approaching situations with a win-lose perspective
Non-zero-sum games - considering both cooperation and confrontation
Tobacco companies - a real-life example of Game Theory application
Strategy - Game theory
3 Topics
Focusing on the inside of a business - An Introduction
A company's life cycle model - what should be done at different stages
Strategy - A company's life cycle model
4 Topics
The quest for a competitive advantage - An Introduction
The importance of building a sustainable competitive advantage
The role of resources and capabilities
Acquiring an actual competitive advantage
6 Topics
The three main competitive strategies
Cost leadership - sell cheap
Differentiation - be different
Niche (Focus) strategy - find your niche market
The danger of hybrid strategies
Strategy - Acquiring a competitive advantage & the three competitive strategies
6 Topics
The types of growth opportunities companies pursue
Organic growth - building a solid foundation
Inorganic growth - leveraging M&A transactions
Horizontal integration
Vertical integration
Strategy - Corporate growth strategies
3 Topics
An introduction to SWOT analysis
SWOT analysis in practice - Starbucks
Strategy - SWOT analysis
12 Topics
Why a case study on Tesla?
Tesla's mission and vision statements
Industry analysis - The electric vehicles market
More than an auto producer
Porter's five forces analysis for Tesla
The company life cycle model
Why Tesla resembles Apple: A focus on Tesla's competitive advantages
The relationship between Tesla and SpaceX
Competitive strategy
Tesla SWOT analysis
Personal branding techniques used by Elon Musk
How Elon Musk's personal branding helped Tesla's business
6 Topics
What are we going to see next
Why are managers needed in an organization?
What makes for a good manager?
The different types of managerial roles
A Manager's main functions
Management - An introduction
8 Topics
An introduction to planning
The objectives pyramid
Creating smart objectives - the SMART framework
Performing environmental scanning - competitor research at its best
Financial planning - break-even calculations
Budgeting
Project management
Management - The Planning function
4 Topics
An Introduction to the principles of organization
The role of Human Resources
Planning HR needs
Management - HR introduction
4 Topics
Recruitment of personnel - finding the right people who will help you succeed
The selection process
Meeting the candidate
Management - Recruitment
6 Topics
Onboarding of selected candidates
The importance of Learning and Development opportunities
Giving productive feedback to employees
Organizing the performance appraisal meeting
Introducing fair compensation mechanisms
Management - On the job management
5 Topics
Motivating employees - the core principles
Proven employee motivation tactics
Stress relief tactics
Terminating employee contracts
Management - Motivating employees
5 Topics
Introduction to Marketing
What is Marketing role?
Who works in Marketing?
Marketing's key processes
Marketing - An introduction
8 Topics
What is a marketing plan?
The psychology of customers - needs; wants; and demands
Conducting marketing research
The different stages of marketing research
Collecting primary data for marketing research
Performing client segmentation
Choosing a target customer group
Marketing - Building a Marketing Strategy
2 Topics
The four Ps of Marketing and their importance
Marketing - The Four Ps of Marketing
6 Topics
The product concept
Classifying a firm's products
The typical product life cycle
Product branding
Product packaging
Marketing - The product concept
4 Topics
The variables influencing product pricing
The demand curve
Performing break-even calculations
Marketing - How to set up an effective marketing mix
4 Topics
Setting up product distribution
Types of distribution channels
The advent of e-commerce
Marketing - How to set up an effective Marketing Mix - Place decision
4 Topics
The essence of marketing promotion
Creating a marketing campaign
The importance of social media
Marketing - How to set up an effective Marketing Mix - Promotion decisions
1 Topic
The four Ps of Marketing - A dynamic concept
6 Topics
Allocating the funds available for Marketing - The budgeting exercise
Using KPIs to improve decision-making
Short-term vs. Long-term marketing goals
Interpreting and calculating the Customer-Lifetime-Value formula
Case study: Coca-Cola and Christmas
Marketing - Growing a brand in the long run
7 Topics
Intro to Tesla marketing
Tesla's segmentation problem
A proof of Tesla's brand strength
Tesla's pricing
Before or after savings?
Federal tax incentives for EVs
Tesla's distribution strategy
3 Topics
Why do we need to learn Accounting?
How important is Bookkeeping?
The essence of Financial Accounting - Why is it helpful to investors?
4 Topics
Balance Sheet and Cash Flow - The three main financial statements
The three main statements - An overview
The ingredients of the P&L statement
The building blocks of the Balance Sheet
3 Topics
Revenue recognition principles
Expense recognition principles
Historical cost and Fair Value Accounting
6 Topics
The Accounting equation - A must for anyone who wants to understand financials
General and subsidiary ledgers - How bookkeeping is organized
Debits and credits - much easier than it sounds
The P&L T-accounts
D&A - How is it calculated
The double entry bookkeeping principle - You need to understand it well!
5 Topics
Accounting Case Study Part 1
Accounting Case Study Part 2
Accounting Case Study Part 3
Accounting Case Study Part 4
Course Challenge - Build a P&L and Balance Sheet from scratch
5 Topics
Calculating cash flow and seeing if a business is making money
Dissecting a cash flow statement
Cash flow computation techniques - The direct method
Cash flow computation techniques - The indirect method
Here's how we can calculate cash flow
4 Topics
Revenue and expense recognition
Profit is different than cash - please remember that
The timing of payments - this is how business owners can improve their cash flow
The different types of accruals that may arise in an accounting transaction
3 Topics
Working with financial statements
Let's take a look at P&G's financial statement
Who ensures the numbers in financial statements have been prepared correctly?
8 Topics
The four dimensions of financial statement analysis
Calculating subtotals; totals and year-on-year growth
The mechanics of financial statement analysis
Using Different P&L and Balance Sheet Formats + Horizontal and Vertical Analysis
Understanding how to calculate "Days": DSO; DPO; and DIO
Financial ratios that are helpful to investors
Financial statement analysis in practice: Analyzing P&G's financials (part 1)
Financial statement analysis in practice: Analyzing P&G's financials (part 2)
3 Topics
Intro to Negotiation
Why is negotiation a care managerial skill?
Why are people bad negotiators?
3 Topics
Understanding BATNA
Reservation point and the Bargaining range
Negotiation: An Introduction
4 Topics
Assessing yourself
Assessing your opponent
Assessing the situation
Negotiation - The importance of preparation
7 Topics
Distributive negotiations (Slicing the pie)
Distributive strategies (Pie-slicing strategies)
Interest-based bargaining
Interest-based negotiation strategies
Claiming
Choosing the correct negotiation strategy
Negotiation - Types of negotiation
6 Topics
Aversive tactics and protecting yourself from them
Conflict resolution
Establishing trust
Broken trust and how to repair it
Mediums of negotiation
Negotiation - Negotiation subtleties that will help you in the long run
1 Topic
The negotiation between Disney and Lucasfilm
7 Topics
Introduction to the six principles of Influence
Reciprocation
Consistency
Social proof
Liking
Authority
Completing 100%
MBA in a Box: Business Lessons from a CEO
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