IIRF Online > Marketing > Digital Marketing > Internet Marketing > Local Business Marketing With Local SEO & Social Media 2024
Local Business Marketing With Local SEO & Social Media 2024 by Udemy
Local business marketing with local SEO, Google map search (Google My Business) local lead generation and social media
Course Highlights
- Promote your local business with most effective strategies and get clients
- Stop wasting time and struggling with incorrectly chosen marketing strategies that aren't bringing clients
- Get personal help from the instructor if you have specific questions
- Local SEO: Have multiple listings of your business in Google's top-10 results
- Leverage YouTube and other large websites to promote yourself locally
- Use social media to promote your business locally
- Grow clients, revenue, and your whole business
- Create a highly converting website that gets lead to call you and become customers
Skills you will learn!
Curriculum
2 Topics
Watch this first: Let's ease into what we are going to do
Google local search result template that we will dominate in this course
19 Topics
Setting up Google My Business
Private address
Filling out your Google My Business profile
Three pack ranking signals
Adding your first post to Google My Business
Town name in the listing title
How to get reviews for your Google listing
Adding photos and videos
Answering reviews can help rankings and customer engagement
Adding your services and products
Social media and brand activity impacting your ranking
Analytics and what to do if you are not getting the calls
Adding attributes to your Google listing
Running local 3-pack ads
Setting up a local ad from Google My Business dashboard
Where ads show up and when
Advanced case study of the map ranking signals
Local SEO exercise
Local SEO exercise - answer
5 Topics
Local SEO and website creation introduction
How to easily find a domain name for your local small business
How to set up your website quickly and professionally
15 item checklist for increasing website conversion and visitor engagement
Example of a perfect local business website with all high conversion elements
7 Topics
SEO section introduction
SEO section overview of what we will cover in this section
Keyword research example & getting you more comfortable exploring SEO keywords
Short tail keywords vs. long tail keywords
Local business keyword research example to get many more keywords
Voice SEO - latest trend in SEO and how it impacts keyword research
Latest SEO research for top ranking factors - links are extremely important
3 Topics
On-page SEO introduction
WordPress Yoast plugin
Setting the title and description meta tags for your on-page SEO
2 Topics
How to interlink your website's pages for SEO boost
Advanced on-page interlinking strategy to boost your SEO
2 Topics
Citations and brand mentions
Finding industry specific sites to get citations
6 Topics
What makes a good backlink for SEO
Link-begging introduction. The brute-force approach that will never stop working
Getting links from friends and industry contacts
How to promote your business on the radio
How to rank (almost) any page in Google top 10
HARO for links and publicity
4 Topics
Setting up your Google Search Console formerly known as Webmaster Tools
Creating your sitemap.xml
Submitting new URLs and checking for page status and indexing
Where your pages are ranking and page/query performance
6 Topics
Introduction to Google Analytics 4
Diving a little deeper into Google Analytics 4
Setting up Google Analytics 4
How To Connect GA4 To Your Website Data Stream
Demo of Google Analytics 4 for a Google website and custom reports
How to use the Google Search Console and Google Analytics together
1 Topic
Creating your own promotional merchandise that also sells on Amazon and Etsy
8 Topics
Local directory and Yelp section introduction
Yelp disclaimer
Registering your business on Yelp for business
Creating a great listing
Review management on Yelp - the way to rank organically on page 1
Finishing up your Yelp listing
How to get a lot of free ads
Setting up your Yelp ads
2 Topics
YouTube for promoting your local business
How to get a highly converting video to rank in search results
8 Topics
Social media marketing overview for your local business
How to get higher social media post click-throughs by writing better headlines
Headline exercise
New Facebook feature: Now you can sell to local groups
How to start using local groups and Facebook marketplace
Joining a Facebook marketplace group
How to post your products
Sales results from my posting
6 Topics
Twitter marketing section introduction
Branding your Twitter page like a professional
What to do on Twitter on day 1
Twitter posting formula
Hashtag tutorial and an advanced hashtag marketing strategy
Make your own business hashtag
8 Topics
Short pitch under 30 seconds
Business card marketing networking and body language
Practical example: Get your business card professionally designed for just $5
Starting to create your business card
Copywriting for the important elements of your business cards
Back of the card pros and cons
Uniquely branded cards
Outdoor card dispenser/holder
1 Topic
Flier marketing overview
2 Topics
How to create a referral network with other businesses
Net promoter score and the quality of your work
1 Topic
Events for small local service or business marketing
7 Topics
Difference of email autoresponder and email workflow
My approach to copywriting
Technically setting up the autoresponder in MailChimp
First email of the autoresponder that can actually get your leads on a call
Second autoresponder email
Example of a good autoresponder with Helium 10
Third fourth fifth and further emails in your autoresponder
30 Topics
Facebook ads for local business - section introduction
Wwhat to do if you don't have a Facebook business page
Facebook ads section introduction
Note: What to do if you don't have a Facebook page
Explaining the Facebook Business Suite and the Facebook Business Manager
Setting up your Facebook business accounts and logging in
Setting up 2-factor authentication for security - now required by Facebook
Customizing your Facebook Business Suite dashboard
The Facebook ad library for spying on successful competitor ads
Options for creating your video ad
Starting to use and explore your Facebook Business Suite and pages
Organizing Facebook business accounts and pages
Setting up your Facebook ad account and connecting it to a page
Nuances of running ads for no profit and how it compares to free strategies
Three different ad strategies for running ads to content
Creating your Facebook Pixel (now called data set) and connecting to website
Setting up Facebook custom audiences
Our ad strategy and setting up our first ad - part 1
Creating an ad campaign part 2 starting to create our ad set
Creating an ad campaign 3 finishing the ad set and targeting
Campaign setup part 4 - finishing up the ad creative
The option to boost posts with an ad for a specific post
Setting up Facebook Pixel for a Shopify store and connecting to Shopify
Possible pitfall of using the Ad Manager with the wrong ad account
Creating WaveIfYouLike custom conversions
Creating a Facebook ad campaign custom events custom audiences and A/B tests
Creating retargeting ads for Ecommerce products
Connecting your Instagram account to also run Instagram ads through Facebook ads
Ad creation and optimization checklist to stay on track
Creative strategy for custom audiences
6 Topics
Facebook page creation - section introduction
How to create your Facebook business page
Page banner size
Setting the profile and brand image
How to set up your Facebook page screen name
Facebook page call to action button and about section
8 Topics
Ad goals and a few strategies
Difference of campaigns ad sets and ads. Plus introduction to experimenting
Organizing my music page ads to build a fan base and grow
How to choose the campaign type
How to add a catalog of products to your Facebook page
Publishing your store on your Facebook page
How to create a custom conversion event and a tracking pixel
Showing how I created one campaign with multiple ad sets
3 Topics
Course conclusion quiz
Course certificate: How to get it if you need it
Congratulations! Thank you for being a great student! And some parting words.
Local Business Marketing With Local SEO & Social Media 2024
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