IIRF Online > Personal Development > Leadership > Coaching > Life Coaching Business MASTERCLASS (5+ Courses in 1)
Life Coaching Business MASTERCLASS (5+ Courses in 1) by Udemy
Complete Guide: Build a Life Coach Business & Get Life Coaching Clients Consistently with a Package that Sells Itself
Course Highlights
- How to stop getting stuck on the hamster wheel that most life coaches get stuck in, client chasing
- How to stop wasting time and money on life coaching marketing strategies that don't work
- How to stop being the best kept secret and finally make the difference you are meant to make as a life coach
- Know exactly how to structure your coaching in a way that get clients and gets them results
- Finally identify your ideal coaching niche that shares your gift with clients you love
- Highly target your tribe of ideal clients so you can find them easily and they feel drawn to you right away
- Create life coaching packages that offer the specific results your clients ALREADY want, making it an easy sale
- Use free introductory sessions in the RIGHT way so you provide massive value and your client WANTS to enroll with you at the end, without feeling salesy
- Learn the 3 marketing strategies that ACTUALLY WORK for life coaches (hint: they're not Facebook, Email, or Websites)
- Learn how to leverage other people's clients/audiences through joint venture partnerships
- Learn how to speak in front of an audience of your ideal clients and have them dying to enroll in your program (using soft-selling techinques)
- Write marketing copy for your elevator pitch, packages, and website that speaks your clients' language and converts to sales
- Learn how to run simple, profitable digital marketing campaigns using landing pages, webinars, and email automation
Skills you will learn!
Curriculum
1 Topic
Welcome to the Life Coaching Business Masterclass
4 Topics
How to Avoid the 3 Biggest Mistakes Most Life Coaches Make
Life coaching Roadmap to Success
ROADMAP FOR BUILDING A SUCCESSFUL LIFE COACHING BUSINESS...
Questions Resources and Meet the Instructors
1 Topic
Introduction to Niche Life Coaching
6 Topics
What is Niche Life Coaching?
Why Niche Life Coaching?
Examples of Life coaching Niches & Sub-niches
Criteria for a Successful life coaching Niche (and passion isn’t enough)
Criteria for a Successful Life Coaching Niches Part 2
Our Coaching Evolution Story
4 Topics
3 Real Life Niche Coaches
Intro to Choosing Your Life Coaching Niche
Brainstorming Your Niche
Your Story Your Purpose
5 Topics
What is a TRIBE?
Who is Your Tribe?
Identify Your Ideal Client
Your Point of View and Your Personal Brand
Identify Your GIFT
4 Topics
Marketing: Speaking Their Language
Finding Your Tribe IN PERSON
Finding Your Tribe ONLINE
IMPORTANT: Testing Your Niche—Viability & Profitability
1 Topic
Introduction to Life Coaching Packages
5 Topics
Why Create Coaching Packages?
Identifying Your Journey
Packaging Your Gift
Packaging Your Recipe
Developing Your Curriculum
5 Topics
How to Structure Your Package
3 Coaching Package Models
One-on-One Package Options
Elements of a Package
Offering Multiple Packages
4 Topics
Determining Your Value
Evaluating Where You Fit in the Market (Determining What to Charge)
Setting Your Price
The Money Game (What You Need to Make and Different Ways to Do It)
3 Topics
The Client Ascension Process
The Problem Solution Method
Additional Revenue Streams
4 Topics
Presenting Your Package
Naming Your Package
Package Descriptions
Guarantee
1 Topic
Introduction to Free Sessions
5 Topics
Methods for Offering Free Sessions
Alternative Non-Sales Methods
Free or Paid?
The Importance of Serving Not Selling
The Importance of Pre-Qualifying Clients
3 Topics
Naming Your Offer
Outcomes and Limiters
Enrolling Clients in the Free Session
6 Topics
Structuring Your Coaching Session
Step 1: Develop Rapport and Set Expectations
Step 2: Determine Goals and Problems
Step 3: Explain the Benefits of Coaching
Step 4: Offer Results through Coaching
Step 5: Establish Commitment and Future Pace
5 Topics
Step 6: Transition to Your Offer
Step 7: Closing the Sale
Overcoming Objections (Including High-End Clients)
What to Do When They Say “No”
What to Do When They Say “Yes”
1 Topic
Introduction to Joint Ventures
2 Topics
The Power of Partnership
Identifying JV Partners
7 Topics
Referral Partners
Trading
Affiliates
Interviews
Cross-Promoting
Presenting
Co-Creating
2 Topics
Finding JV Partners
Networking Secrets AND Your Elevator Pitch
2 Topics
Planning Your Joint Venture
Short vs Long-Term Strategy
2 Topics
Reaching Out to Partners
Contracts and Agreements
2 Topics
Introduction to Workshops that Sell
Why You are Here
6 Topics
Shifting Your Perception of Sales (The Power of Soft-Selling with Workshops)
IMPORTANT: Workshop BLUEPRINT and Documents
IMPORTANT: Demonstration Documents
Seeding: The Secret of Soft-Selling
Knowing Your Target Audience
Types of Workshops
4 Topics
Teaching Your Expertise
Your Unique Personal Blueprint
Achieving Your Goals
Solving Client Problems
11 Topics
TRAINING: Positioning Your Self
DEMONSTRATION Positioning Yourself
TRAINING: Positioning Your Audience
DEMONSTRATION Positioning Your Audience: Who Are They?
TRAINING: Positioning the Workshop
DEMONSTRATION Positioning the Presentation: Why Are They There?
TRAINING: Positioning Your Offer
DEMONSTRATION Positioning the Offer: Introducing the Big Picture (Sampler Platte
DEMONSTRATION Step 1) IDENTIFY
DEMONSTRATION Step 2) EMPOWER
DEMONSTRATION Step 3) IMPLEMENT
10 Topics
TRAINING: Workshop Content
DEMONSTRATION What You Will Learn Today
DEMONSTRATION: Introducing the Main Content
DEMONSTRATION The Beginning (The Background Story)
DEMONSTRATION The Rising Action (Important Scenes)
DEMONSTRATION The Climax (Turning Point)
DEMONSTRATION The Current Story (The Falling Action)
DEMONSTRATION The Ending (To-Be-Continued)
DEMONSTRATION The Plot Summary
DEMONSTRATION Important Things to Consider
4 Topics
TRAINING: Closing Steps
DEMONSTRATION How to Apply This to Your Life
DEMONSTRATION The Offer—Summary Sheet & Recap of WHY
DEMONSTRATION The Offer—What My Program Will Do for You
5 Topics
Teaching with Learning as Your Goal
Time Planning and Staying on Track
Overcoming Fear of Forgetting (Memory Techniques) (Part 1)
Overcoming Fear of Forgetting (Memory Techniques) (Part 2)
Marketing Self-Hosted Workshops
1 Topic
Introduction: The Importance of Marketing and Planning
8 Topics
Creating a Marketing Campaign
Sales Pages
Opt-In Pages
Webinars
Calls to Action
Email Autoresponders
BONUS: Writing Website Copy Part 1
BONUS: Writing Website Copy Part 2
6 Topics
Growing Your Email List
Online Advertising Using Facebook & Google Ads
Blogging
More Marketing Ideas
Scripts to Ask for Testimonials and Referrals
Marketing Resources
12 Topics
Introduction to Planning for Success
Brainstorm Long-Term Goals
MOTIVATION: Why Do You Want It
Creating a Vision
Monthly Milestones
Monthly Check-In
60 and 30 Day Plans
Weekly Plan and Ta-Da List
Daily Planning
Roadblocks and Setbacks
Not to Do List
Avoiding Motivation Blocks
2 Topics
Conclusion and Next Step
BONUS: Additional Life Coaching Tools You Don't Want to Miss
Life Coaching Business MASTERCLASS (5+ Courses in 1)
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