IIRF Online > Finance & Accounting > Economics > Behavioral Economics > Introduction to Behavioral Economics & Consumer Psychology
Introduction to Behavioral Economics & Consumer Psychology by Udemy
Learn how to apply some of the most powerful principles from consumer psychology to increase conversions
Course Highlights
- The nitty-gritty of the 3 of the most powerful psychological principles (Loss aversion, Fairness, Choice overload)
- Different ways of how to apply each of them into your ads, landing pages, emails, sales funnels, and everything in between
- Dos and don’ts for each principle, (especially what to beware of so that you don’t sound gimmicky)
- How to reframe your message to get your foot in the door
- How to present your offer in a way that makes people click
- How to come up with solutions and ideas you otherwise wouldn't think of but have the potential to change your world forever
Skills you will learn!
Curriculum
8 Topics
Welcome to Behavioral Economics & Consumer Psychology in Marketing
Introduction to Behavioral Economics
Why Behavioral Economics in Marketing
Fairness and Perceived Value
The Surprising Facts about Choice Overload
Case study - Increasing Sales of French Fries at KFC
Case study - Increasing Conversions of Direct Mail Campaign
Thank You
Introduction to Behavioral Economics & Consumer Psychology
Related Behavioral Economics Courses
Thank You!
Your review has been submitted successfully.