Course Highlights
  • The nitty-gritty of the 3 of the most powerful psychological principles (Loss aversion, Fairness, Choice overload)
  • Different ways of how to apply each of them into your ads, landing pages, emails, sales funnels, and everything in between
  • Dos and don’ts for each principle, (especially what to beware of so that you don’t sound gimmicky)
  • How to reframe your message to get your foot in the door
  • How to present your offer in a way that makes people click
  • How to come up with solutions and ideas you otherwise wouldn't think of but have the potential to change your world forever
Curriculum

8 Topics
Welcome to Behavioral Economics & Consumer Psychology in Marketing
Introduction to Behavioral Economics
Why Behavioral Economics in Marketing
Fairness and Perceived Value
The Surprising Facts about Choice Overload
Case study - Increasing Sales of French Fries at KFC
Case study - Increasing Conversions of Direct Mail Campaign
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Introduction to Behavioral Economics & Consumer Psychology

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