IIRF Online > Marketing > Social Media Marketing > PPC Advertising > Ecommerce PPC Ads 2023: Google Shopping & Merchant Center
Ecommerce PPC Ads 2023: Google Shopping & Merchant Center by Udemy
Product Listing PPC Ads with Google Shopping: Ecommerce sales strategy that is much more effective than basic Google Ads
Course Highlights
- Create Google Merchant account and run highly-converting Google Shopping ads
- Get cheap ad clicks from lucrative traffic who are currently shopping
- More effective for sales than Facebook ads or Instagram ads
- Sell more products and run ads more profitably
- Grow revenue, profits and ultimately your business
- Get better click-through rates on your ad than with regular Google AdWords ads
Skills you will learn!
Curriculum
18 Topics
Course and instructor introduction - please watch so you know what to expect
Visual difference of Google Shopping ads vs. AdWords ads
Creating your merchant account
Starting to set up your product feed and linking it to your Google Ads
Creating a Google Ads account and linking it to your Merchant Center account
Automatic updates setting
Setting up the Google Ads and Merchant Shopping ads and starting to run it
Creating your first data feed
Beginning to fill out your data feed
Filling out the product feed
Link to the Google product taxonomy
Correctly setting your title attribute
Link to the Google guide for the title field
Optimizing the description field in your product feed
Link to the page discussed in previous video
Almost there - creating your campaign
What is the smart shopping campaign option
Starting to run the ads
2 Topics
Connecting Shopify and Google Ads and setting up billing
Submitting the ad to Google Shopping through Shopify
4 Topics
How to begin running your ads from AdWords
What if the product doesn't get many clicks at first?
How to get cheaper clicks with the Ad-rank and how to boost it
More ad attributes: Strategy to decrease cost of clicks & getting more exposure
1 Topic
How to set up Analytics for your Google Ads clicks
2 Topics
Course certificate for this Ecommerce PPC Ads course: How to get it
Thank you for being a great student in this Ecommerce PPC Ads course
Ecommerce PPC Ads 2023: Google Shopping & Merchant Center
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