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Business Fundamentals: Corporate Strategy by Udemy
Business Strategy: Understand What It Takes To Be Successful In Business
Course Highlights
- Perform industry analysis
- Execute competitor analysis
- Apply the Five forces model
- Assess the bargaining power of suppliers and clients
- Understand the threat of substitute products and new industry entrants
- Apply Game theory in practice
- Study how competitors behave: Cooperation or Competition
- Focus on the way companies acquire a competitive advantage
- Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
- Discuss the advantages of vertical and horizontal integration
- Learn how to perform a SWOT analysis in practice
Skills you will learn!
Curriculum
1 Topic
What does the course cover?
3 Topics
Why companies need a strategy
Distinguishing Corporate and Business Strategy
The Mission; Goals; and Values statements
5 Topics
Introducing the industry life cycle model
Here is why you need to know about the industry lifecycle model
The growth stage - Sales are ramping up
The maturity stage - It's time to make some money
The decline stage
7 Topics
The five forces model - An invaluable tool for practitioners
The threat of new entrants
The threat of substitute goods
Competitor analysis
Managing the relationship with suppliers
The bargaining power of clients
Applying The Five Forces model in practice
4 Topics
The essence of zero-sum games
Game theory and why it is useful in strategy
Understanding the Prisoners dilemma and its implications in the business world
Gametheory shown in practice
6 Topics
Internal decision making
Introducing the company life cycle model
What is a competitive advantage and why companies need it
Acquiring a sustainable competitive advantage
The fundamental role of resources and capabilities
Acquiring a competitive advantage
5 Topics
Focusing on Competitive strategy
The cost leadership strategy - sell cheap
Differentiation - be better and different
Niche strategies - serve a specific sub-segment of people in the best way
Hybrid strategies and why they can be dangerous
5 Topics
The main types of growth strategies
Organic growth - building a solid foundation and growing from the inside
Inorganic growth - Using the potential of M&A to acquire third party companies
Growing horizontally
Growing vertically
2 Topics
SWOT analysis - a useful framework for strategic analysis
SWOT analysis in practice - analyzing Starbucks
12 Topics
Tesla's mission and vision statements
Industry analysis - The electric vehicles market
More than an auto producer
Tesla - Porter's five forces
The company life cycle model
Why is Tesla (today) so very similar to Apple (10 years ago) ?
The relationship between Tesla and SpaceX
Tesla competitive advantages
Tesla SWOT analysis
Final test
10 questions
Completing 100%
Business Fundamentals: Corporate Strategy
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