IIRF Online > Finance & Accounting > Economics > Behavioral Economics > Behavioral Economics and Neuromarketing
Behavioral Economics and Neuromarketing by Udemy
Learn how to affect the decision making flows and increase sales/usage of your products. Make better decisions in life.
Course Highlights
- learn how brands use neuromarketing rules to affect your decisions
- affect the decision making flows of consumers
- structure your own behavioral experiments
- run A/B tests to make critical decisions about your products
- apply neuromarketing rules to your products or marketing campaigns for better monetization
- optimize pricing based on biases
- learn how human brain makes decisions
- increase sales of your products using nudges
Skills you will learn!
Curriculum
3 Topics
Overview of the course
Introduction to Behavioral Economics and Neuromarketing
Introduction to Behavioral Economics and Neuromarketing
9 Topics
Anchoring and Decoy Effect
Anchoring & Decoy Effect
Status Quo Goal Gradient Effect Expectancy Effect
Status Quo Goal Gradient Effect Expectancy Effect
Framing Decision point intercepts Planning Fallacy
Framing Decision point intercepts Planning Fallacy
Mental Accounting Sunk Cost Effect Choice Overload
Mental Accounting Sunk Cost Effect Choice Overload
NEW: Using behavioral patterns to affect political decisions
4 Topics
Scent Marketing
Power of sound in purchase behaviour
How to name display and price your products
Sense
1 Topic
How to structure your own experiments
1 Topic
How to make people like you
3 Topics
Nudge example from private sector
Group-based weight management services
Hospital Vending Machines
1 Topic
Misbelief book notes
Behavioral Economics and Neuromarketing
Related Behavioral Economics Courses
Thank You!
Your review has been submitted successfully.