IIRF Online > Business > Management > Product Management > Become a Product Manager | Learn the Skills & Get the Job
Become a Product Manager | Learn the Skills & Get the Job by Udemy
The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more
Course Highlights
- Understand the varying role of a Product Manager through different types and sizes of companies
- Decide which type of Product Manager best fits one's goals and personality
- Understand the Product Lifecycle and how it applies to every product
- Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
- Know how to identify ideas worth pursuing and dedicating resources to
- Understand how to get at the root of customer pain points
- Understand and communicate customer pain by type and frequency
- Assess the core problem of a product
- Find and compare competitors and competing products
- Differentiate between Direct, Indirect, Substitute, and Potential competitors
- Understand the process of Customer Development and how it relates to being a Product Manager
- How to find potential interviewees for product interviews, user tests, and exploratory interviews
- How to structure and run a customer interview
- How to model interview questions correctly while avoiding bias
- Navigate the four different types of customer interviews
- Find potential interviewees both internally and externally
- Write emails that will get users and potential customers to respond
- Build user personas based on both qualitative and quantitative data
- Understand the difference between a wireframe, a mockup, and a prototype
- Sketch out a wireframe with just a pen and paper
- Use Balsamiq to create wireframes at an intermediate level
- Use a sketch system called POP for digitizing product sketches
- Create specs for epics and user stories
- Properly apply acceptance criteria
- Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
- Correctly evaluate which product metrics to track and which to ignore
- Apply the AARRR framework to your product
- Apply the HEART framework to your product
- Track your metrics using a variety of software
- Create a product and feature roadmap
- Create a product backlog and properly prioritize features
- Calculate team velocity and build estimations for product delivery
- Understand the difference between Agile and Waterfall development
- Understand the difference between two popular Agile frames: Scrum and Kanban
- Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
- Communicate effectively with all the stakeholders of a product
- Communicate effectively with engineers in a way they will appreciate and understand
- Communicate effectively with designers by focusing on the things they care about most
- Communicate effectively with executives and higher-ups
- Understand the role of technology in modern Startups and Fortune 500s
- Understand the basics of "The Cloud" and Servers vs. Clients
- Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
- Understand the basics of APIs, what they do, what they look like, and how your team might use them
- Understand how to obtain relevant experience to set up for a transition to Product Management
- Build a portfolio that will assist in a hiring application
- How to self-brand online and build a following pre-hire
- What to look for in Product Management jobs and what to ignore
- How to apply insider tips and tricks to getting hired as a Product Manager
- Craft a resume that appeals to a hiring manager for Product Management placement
- Ace the Product Manager interview
- Excel beyond getting hired
Skills you will learn!
Curriculum
5 Topics
Course Overview
First Thing to Do
Choose your own adventure - we'll tell you which lectures to watch *SAVE TIME!*
Join our community on Slack!
Review sheets activities & resources - all in one PDF!
13 Topics
What is a Product Manager?
What is a Product?
[POP QUIZ] Products and Product Managers
[ACTIVITY] The Big Bloated Blue Bird
Three Different Types of Product Manager Roles
How to Think About the Type of PM You Want to Be
Product vs. Project Management
A Day in the Life
Why Product Management is Awesome
[QUIZ] The World of Product Management
Hooray for free stuff!
Q&A Section 2: SQL Service Businesses and All About Being a PM
Section 2: Review & Recap
15 Topics
The Four Major Phases of the Product Lifecycle
[POP QUIZ] Did You Catch All of That?
[ACTIVITY] Six Products Four Phases - Can you guess which?
Product Lifecycle Phases: Real World Examples
The Product Development Process
Getting Deeper Into the Product Development Process
[ANOTHER POP QUIZ] Product Lifecycle and Development Quiz
What is "Lean Product Development"?
What is "Agile"?
What is "Scrum" and How Does it Work?
What is "Kanban" and How Does it Work?
What is Waterfall Development?
Real World Examples of Waterfall and Agile
[QUIZ] Speaking "Product Development"
Section 3: Review & Recap
8 Topics
Introduction to Ideas and User Needs
Where Ideas Come From as a PM
[POP QUIZ] On the Origin of Ideas
Getting to the Real User Needs
[ACTIVITY]: Separating the Signal from the Noise
Users vs. Customers
[QUIZ] Ideas and User Needs
Section 4: Review & Recap
17 Topics
Market Research - Sizing the Market
Introduction to Finding Competitors
Finding Competitors as a Product Manager
Direct / Indirect / Potential Competitors and Their Impact
[POP QUIZ] One Company to Rule Them All
The Five Criteria for Understanding Competitors
The Last Three Criteria for Understanding Competitors
[POP QUIZ] The Dating Game
What's a Feature Table?
Putting Together a Feature Table
[ACTIVITY] Oculus Rift Between Your Friends
Practice Building a Feature Table
Analyze Specific Features
[ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma
Monitoring Competitors
What Do We Ultimately Care About as a PM?
Section 5: Review & Recap
17 Topics
What is Customer Development?
The Four Types of Interviews
Key Differences in Customer Development
[POP QUIZ] Customer Development
Who You Should Talk To
Finding Interviewees Externally
Finding Interviewees Internally
How to Get Them to Talk
Practice Writing Emails
How to Run a Customer Interview Correctly
Putting the GO in Pokemon Go
Good Questions Bad Questions
Building User Personas Off Your Interviews
Real World Example of a User Persona
The Product Manager & The Data Diet
[QUIZ] Understanding Customer Development
Section 6: Review & Recap
26 Topics
What is an MVP?
How do product managers think about MVPs?
7 steps to running an MVP experiment
[POP QUIZ] You Down with MVP?
Identifying your assumptions
FOLLOW ALONG: Let's identify the assumptions for Zirx
Finding the riskiest assumption of them all
Making decisions: The risk / difficulty square
What is a hypothesis?
Putting together a hypothesis
FOLLOW ALONG: Identifying Zirx's hypothesis
What's a minimum criteria for success?
Creating a formula for your MCS
OPTIONAL: Making the calculation for startups
MVP techniques: emails shadows & whoops
More MVP techniques: walk me throughs & pitch experiments
Even more MVP techniques: bellhops Dorothy & Frankensteins
In depth: Email based MVPs
In depth: Shadow buttons
In depth: Coming soon & 404 MVPs
In depth: Explainer videos
In depth: Piecemeal MVPs
In depth: Concierge service MVPs
OPTIONAL: How do big companies think about MVP experiments?
Evaluating results & Learning from them
Section 7: Review & Recap
9 Topics
Introduction to Wireframing
Wireframe Mockup Prototype
Let's Jump into Sketching
Sketching Out a Mobile App
OPTIONAL: Using POP features in Marvel
Intro to Balsamiq
Building YouTube in Balsamiq
[QUIZ] Just Making Sure...
Section 8: Review & Recap
10 Topics
Introduction to Metrics
Real Life Examples of Metrics
Metrics of All Kinds
How to Pick Good Metrics
Using the HEART Metrics Framework - Part 1
Using the HEART Metrics Framework - Part 2
Using the AARRR (Pirate) Metrics Framework
Tracking Your Metrics in Practice
[QUIZ] Pirates of the Correlation
Section 9: Review & Recap
9 Topics
Introduction to Epics
Let's Get Into Epic Specs
User Stories and Acceptance Criteria
Real Life Example of Epics Specs User Stories and the Backlog
Estimations and Velocity
Roadmapping
Prioritization
[QUIZ] Epic Feature Bro
Section 10: Review & Recap
6 Topics
General Communication Skills
Working with Engineers
Working with Designers
Working with Executives and Others
[QUIZ] How to Win Friends and Influence Products
Section 11: Review & Recap
7 Topics
Why Learn Technology?
"The Cloud" Servers Clients and the Inner Workings of the Internet
Understanding the Front End Back End and Tech Stacks
Understanding APIs - Application Programming Interfaces
Additional Technology
[QUIZ] Turn it leave it start format it...technologic.
Section 12: Review & Recap
5 Topics
Getting Relevant Experience
Building a Portfolio with a Side Project
Branding Yourself
[QUIZ] Prep Yourself
Section 13: Review & Recap
4 Topics
Where to Look and What to Look For
Inside Advice on Your PM Job Hunt
[QUIZ] Dreams Don't Work Unless You Do
Section 14: Review & Recap
6 Topics
Resumes
Interviewing for Product Management
How to Answer Interview Questions the Right Way
Insider Tips for Getting the Job
[QUIZ] Be Like Cole
Section 15: Review & Recap
2 Topics
The First Things to Do
End of Course
4 Topics
Interview with Daniel Demetri Product Lead @ Earnest Ex-PM @ Google
Interview with David Lifson VP of Product @ Homepolish
Q&A Section 2 (part 1): Introduction to Product Management
Q&A Section 2 (part 2): Introduction to Product Management
1 Topic
Bonus Lecture
Become a Product Manager | Learn the Skills & Get the Job
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