Course Highlights
  • Understand the key concepts and principles of international trade and the role of exports in global business.
  • Identify and evaluate export opportunities in various international markets, considering factors such as demand, competition, and market entry barriers.
  • Gain knowledge of the documentation and regulatory requirements involved in exporting, including customs procedures, licensing, and compliance.
  • Develop effective export marketing strategies, including market segmentation, targeting, and positioning.
  • Acquire practical skills in conducting market research and analysis to identify potential export markets and assess market potential.
  • Where to get international market intelligence and research information - sources and approaches. Step by step method explained with examples.
  • How to use and benefit from India Trade Portal type resources and other similar free online resources in other countries
  • Learn about international logistics and supply chain management, including shipping, freight forwarding, and Incoterms.
  • Familiarize yourself with different payment methods and financing options for international trade, such as letters of credit, export credit, and export insuranc
  • Understand the cultural nuances and communication challenges in international business, and develop strategies for effective cross-cultural communication and ne
  • Learn how to create and implement an export plan, including pricing strategies, distribution channels, and promotional activities.
  • Develop a comprehensive understanding of export risk management, including strategies to mitigate risks related to currency fluctuations, political instability,
  • How to deal with shipping companies? Role of shipping companies, Types of transport documents issued by shipping companies. Goods carrying cycle by carriers.
  • How to conduct export through digital channels? Role of platforms like Amazon Global Selling. Significance of digital export marketing. Successful strategies
  • Some exclusive, selected, educative and inspiring export success stories and case studies. In story telling form with practical examples and inspiring incidents
  • These learning objectives will equip students with the knowledge, skills, and tools necessary to navigate the complexities of international trade
  • Role of AI in export operations: Roles, types, advantages, limitations of using AI models in export operations. How to prepare such AI models for specific tasks
  • How to successfully generate trade leads in export operations? Tips and Tricks. Successful methods and step by step approach to generating trade leads
  • How to use AI LLM Assistants like ChatGPT to generate trade leads and hard to find market intelligence. Simple ways of making ChatGPT reveal, using prompts.
Curriculum

4 Topics
Welcome to this course and introduction
Introduction of Part 1 And Welcome Note
Introduction of Part II of the course
Quiz

17 Topics
The birth of an idea
Overview of the opening case study
The birth of a potentially successful business idea
A little more about this opening case study and the business journey of Krishna
Converting the idea into business
The initial success
The beginner's luck
The first shock
Teething problems faced by Krishna
Weathering out of the difficulties
The second shock
Inherent skills of Krishna proving to be the savior
Doing the things right way
The third shock faced by the company
Concluding Remarks
Assignment 1: Opening case study
Complimentary copy of the published book on the similar topic

11 Topics
Section Overview
Historical perspective of International Trade
A brief history of International Trade
Classical theories explaining the most common reasons of international trade
Mercantalism
Classical theories of International Trade
Modern theories explaining the international trade - Part 1
Modern Theories of Trade - Part 1
Modern Theories - Part 2
Section Conclusion
Quiz

3 Topics
Most Common Terms Used in Export Business
Common Terms - Part 1
Common Terms - Part 2

10 Topics
Section Overview
Learn what skills you can not learn easily
Personal Skills And Attitude Required For Export Success
What preparations are needed to start your export business journey?
Home Work Required
What is the game plan like?
Understanding Rules of The Game - Part 1
Understanding Rules of The Game - Part 2
Section Takeaway
Quiz

21 Topics
Section Overview
Where to go for market intelligence?
Typical Steps For Doing Export Market Research
Options for exporting
Common Export Methods and Routes
Common Overseas Market Research Methods
Typical Steps For Secondary Market Research
Typical Steps for Primary Market Research
How to find information on export markets?
Most Common Sources of Information World Wide
Top 5 Global Sources of Market Intelligence Data
Some more examples of global sources of market information
Understanding International Trade Portal
Local governments sponsored trade portals
Gathering trade leads from global sources and methods
Generating Trade Leads - Digital Methods
Generating Trade Leads - Top Offline Methods
Generating Trade Leads - Other Offline Methods
Generating Trade Leads - Some More Offline Methods
Section Take Away
Quiz

11 Topics
An interesting case study of an Indian Exporter
Introduction to the case study
Where to start the desk research?
ITC HS Code. A great number to start with
Finding the 8 digit HSN code
Finding top destinations
Finding top destinations import policy data and tariffs
Finding about home country government export policy
What is next?
Starting with a new products for exports
Knowledge Check Quiz

1 Topic
What is in store for you in this course now?

5 Topics
About INCOTERMS®
Overview of INCOTERMS® 2020
About INCOTERMS® 2020
INCOTERMS® 2020 Explained
Quiz

3 Topics
Different methods of international payments
A discussion on various modes of international payments.
Quiz

24 Topics
Overview
Legal work to be done to set up exports
Legal Compliance
Registrations for getting support and export assistance
Generating business
Getting Export Orders
3 PL experts
Appointing Freight Forwarder
Risks management
Managing Export Risks
Preparing accurate and timely export documents
Obtaining and Preparing Export Documents
Preparing and packing the goods for exports
Dealing with customs
Carrying out customs and port formalities
Shipping the goods
Shipment advice
Intimating buyer about the shipment already made
Carrying out bank and payments related formalities
Carrying out post shipment formalities
Record keeping
Record Keeping of Documents and Information
Section take away
Knowledge check quiz

12 Topics
Section Overview
Types of Export Documents
What are pre-shipment documents?
Understanding Pre-shipment principal commercial documents
Principal Commercial Export Documents
Understanding pre -shipment auxiliary and regulatory documents
Auxiliary Commercial Export Documents
Regulatory Export Documents
Understanding the Post Shipment Documents
Post-shipment documents - A brief review
Quiz
Section Takeaway

29 Topics
Section Overview
International Logistics
Understanding International Logistics and SCM
The nature and role of transport infrastructure required
Moving goods by sea and air
Modes of International Transportation
Transportation by sea
Transportation by sea mode - A discussion on advantages and disadvantages
Transportation by air- A discussion
Sea transport services
Types of sea transport operations
Types of ships that move on sea
Common types of ships that are available
Standardization Pelletization and Containerization
Sea Ports of The World
Common types of sea ports in the world
Understanding the role of international inventory management and issues involved
Understanding all about international packaging and issues around it
Special Trade Zones
Role of special trade zones
Different approaches of managing international supply chains
The Role of Internet
International Logistics in the connected world
Security of logistics operations
Understanding security issues in the overall logistics and supply chain
Impact on climate
Environmental compliance and concerns in international logistics
Section Takeaway
Quiz

12 Topics
Section Overview
Section Overview: Video Lecture
Some tips related to export pricing
Some tips regarding effectively communicating with overseas buyers
Some tips related to finalizing payment terms in export contracts
Considering smartly a few important legal points while negotiating export deals
Some tips related to negotiating delivery terms
Some tips for not missing important packing details
A few thoughts about export documentation
Some tips related to negotiating insurance terms
Section take away
Learning Check

9 Topics
Overview of the section
Back ground and introduction to the organization discussed in this case study.
Overseas market business plan of the organization
What were the most critical operations areas identified by Jimmy Shah?
What were the most critical marketing related issues?
What is the current status of the organization?
Future plans of the organization
Knowledge Check
Assignment - Closing Case Study

2 Topics
Congratulations for completing this comprehensive course
Final thoughts

16 Topics
Overview of Foreign Trade Policy
Why is it important to learn about FTP
Who formulate the FTP?
Who are the stakeholders?
Who implements the FTP?
Influence of local trade bodies in the formulation of FTP
Role if independent industry bodies?
Common factors that drive the inclusions in the FTPs
Factors Influencing the formulation of FTP
Objectives of a typical FTP
Most common acts and regulations around FTPs
What is the impact of typical FTPs on trade?
Foreign Trade Policy of India update on India Trade Portal
Using India Trade Portal to access policy resources - A case study
Section take away
Quiz

19 Topics
Section Overview
What makes international business environment unique?
Foundations of IBE
Benefits of IBE
Basic elements and components of IBE
Analyzing the IBE
Most popular tools used for analyzing the IBE
Tools: Porter's 5 Forces
Tools: PEST Analysis
Tools : PESTEL Analysis
Tools: SWOT Analysis
So what is new in global business environment?
Recent Trends In International Business Environment
The change and geopolitics
What is Geopolitics and Its Significance in IBE?
What are the Impacts of Geopolitical Changes on Business?
Understanding the Basic Dimensions of Geopolitical Analysis?
Section Take Away
Knowledge Check Quiz

7 Topics
Section Overview
Overview
What are different approaches and effective methods for generating trade leads?
Some tips for generating trade leads
Some online platforms and databases that you can use to generate new trade lead
Other online communities and section take away
Learning Check

9 Topics
Section Overview
How and where to use AI in export operations?
Role of AI algorithms in AI enabled export operations models and their types
Risks and limitations of using AI models for export related specific tasks
Advantages of using AI models for export related specific tasks
How to prepare AI models for export related specific tasks?
Tips and Tricks
Section take away
Knowledge Check Quiz

7 Topics
Section Overview
Section overview
Initial efforts to trigger ChatGPT into revealing desired market intelligence
Refining prompts to invoke ChatGPT to reveal more and better
Testing ChatGPT to see if the iron is getting hot
Hitting it hard when iron is hot
Learning Check

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